14 October 2010:
A bear was spotted yersterday somewhere in Singapore.
Then, today, it was revealed to be a hoax. Or rather, it was just part of a publicity campaign.What the hell is going on in that electronics company's creative consultant's mind? Why on earth would a message about shaving be converyed by using a bear? What, you mean the bear is still too hairy, so Ph****s shavers should be used to shave the bear till it's clean?
I seriously don't understand. I know advertisments and media publicity are a bit old, but it's still better than wssting so much resources! There were people from the Zoo, and some other environmental organisations. Can you imagine the panic they must have had? Turns out, it was just a stupid crappy campaign.
If you compare this campaign to the one when a postal company decided to hire people and vandalise their postboxes, I'm sure you'll agree with me that this one is really the stupidest of them all (well, 2, haha).
At least that did not cause any alarm to the public, just maybe disgust that youths today would vandalise postboxes. At least that did not put people living there into constant fear of having a bear pouncing out at any time.
I really think companies out there should really think carefully about their publicity means. Stop showing how stupid your Advertising Department is.
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